Differential Brands Group Announces Largest Brand Extension in Robert Graham’s History
LOS ANGELES--(BUSINESS WIRE)--
Differential Brands Group Inc. (DFBG), a portfolio of global consumer brands comprised of Hudson Jeans, Robert Graham and SWIMS, today announced that Robert Graham has embarked on its largest brand extension in the company’s history. These four new licensees, and two license extension partners, will help drive Robert’s Graham brand awareness and profitability through 2018 and beyond.
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“We are thrilled to announce these new best-in-class partnerships that will continue to create luxury products and strengthen the brand’s footprint domestically,” said Michael Buckley, Chief Executive Officer of Differential Brands Group Inc., parent company of Robert Graham.
“As we continue bringing the Robert Graham luxury DNA and lifestyle to new classifications for men, women, and other passion points in which our Collectors engage, we look forward to expanding our reach in the U.S. and beyond,” added Andrew Berg, President of Robert Graham.
The new license partners for Robert Graham include:
- Prodigy Brands, a luxury footwear company, for the design, manufacturing, marketing, and distribution of men’s footwear starting Spring 2018;
- Nouveau Eyewear, a luxury manufacturer of eyeglass frames and optics, for the design, manufacturing, marketing, and distribution of ophthalmic eyewear and sunglasses starting Spring 2018;
- Royal Heritage Home, a distinguished home textile company, for the design, manufacturing, marketing, and distribution of a home furnishings collection to include: sheets, comforters, duvets, and decorative pillows starting Fall 2018; and
- Komar, an industry leader specializing in sleepwear, loungewear, intimates, for the design, manufacturing, marketing, and distribution of men’s and women’s underwear, sleepwear, loungewear, women’s intimate apparel and daywear starting Spring 2019.
Seth Morris, President of the Star Garment Group Division of Komar, commented, “Our brand experience brings a deep expertise in design, sourcing and manufacturing for the men’s and women’s loungewear/sleepwear/intimates and underwear marketplace. Robert Graham’s brand personality will shine through in the most unexpected of ways, just as their Collectors continue to see every day from the brand. We have an incredible canvas to tell many stories here together.”
"Royal Heritage Home is very excited by our new venture with Robert Graham,” said Jeffrey Tauber, CEO of Royal Heritage Home. “From the start, we recognized the potential of translating the brand’s extensive, modern design legacy into home products. I have admired the brand for years and I am a true ‘collector’ of their pieces.”
In addition to these four new partners, RGA Leatherworks has signed a long-term extension to continue producing men’s small leather goods, accessories and bags, and British Apparel Collection will continue to produce hosiery. Robert Graham also produces fragrances with Batallure Beauty and headwear with Henschel Hat Company.
About Differential Brands Group
Differential Brands Group Inc. (NASDAQ:DFBG) is a platform that focuses on branded operating companies in the premium apparel, footwear and accessories sectors. Our focus is on organically growing our brands through a global, omni-channel distribution strategy while continuing to seek opportunities to acquire accretive, complementary, premium brands.
Our current brands are Hudson®, a designer and marketer of women's and men's premium, branded denim and apparel, Robert Graham®, a sophisticated, eclectic apparel and accessories brand seeking to inspire a global movement, and SWIMS®, a Scandinavian lifestyle brand best known for its range of fashion-forward, water-friendly footwear, apparel and accessories. For more information, please visit Differential's website at: www.differentialbrandsgroup.com.
Robert Graham sells its luxury lifestyle collection to leading department stores such as Bloomingdales, Neiman Marcus, Nordstrom and Saks, over 500 luxury specialty stores in North America and through its own Robert Graham stores.
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